WORKSHOP - Online Marketing Strategy - Strategic Blogging

Details

In today’s marketplace, the internet and social media have become essential tools in the marketing toolkit. By understanding how to effectively utilise these platforms, any business can develop and implement an online marketing strategy that positions their brand for success.

This two, half-day workshop series provides an overview of key online and web 2.0 strategic considerations, and teaches you how to identify opportunities for marketing online. In addition, this workshop will show you how to create powerful content that connects you with your audience, ultimately leading to increased sales and profits.

You can attend both days (please book separately) or join in for only one of the days.

Day 1 - Strategic Blogging, will outline the key strategic areas to consider when planning your blog articles, including:

• Selection of target markets in the online marketplace
• Definition of brand positioning and online/web 2.0 implications
• Outline the reasons why blogging should become part of your marketing mix
• Discuss the anatomy of a blog

For information on Day 2 - Social Networks for Conveyancers please click here.

Baker Marketing is a specialist team of professional marketers with experience and skills in marketing strategy, export, social media, communications, graphic design, websites & sales.

The team at Baker Marketing has assisted numerous clients to develop their business and implement marketing on limited budgets. This presentation draws upon the team’s collective experience and commercial ‘know-how’.
Participants will benefit from the down-to-earth presentation style, and from content well-grounded in small business realities.

Presenter Details

Steve Davis

Steve Davis is the Marketing Director at Baker Marketing.

Steve is out of the office more often than not, delivering workshops or consulting directly to business owners and boards about all manner of marketing challenges, including social media marketing.

He has a special interest in emerging media and marketing technologies, with a particular focus on how to properly integrate such channels of communication within a business’ own marketing strategy.

Steve has more than ten years involvement in internet and new media strategy development, and through his hands-on work with clients and entertaining presentation style, he has become the “go to man” for many businesses wanting to top into the ‘social’ marketplace of hundreds of millions of potential customers.

You will hear Steve often on Adelaide’s leading talk radio station, Radio FIVEaa, discussing internet issues and website-related matters. Typically, his segment is on the first Sunday of each month.

Venue

AICSA Office Training Room, Level 6, 68 Grenfell Street, Adelaide SA 5000

Fees

Member Price: $200 Non-Member Price $295
This price includes afternoon tea.

15 PD Points

Click here to download a registration form

NOTE: No refund will be given unless more than 7 days notice is received by the AIC. Cancellation may invalidate discount. Registration must be accompanied by correct payment in order to secure a seat. AIC reserves the right to cancel sessions that do not reach the minimum number of participants required (full refunds given).